Wild, Foxy and Lover Boy: Avon Fragrances of 1980

The Avon fragrances introduced in 1980 seemed to reflect casual outdoor fun during the day and intimacy after a night on the town. There were 7 Avon colognes introduced in 1980, 4 for the ladies and 2 for gentlemen.  Around Christmastime, Avon introduced the first ever cologne for young men called Rookie.  The cute model for this cologne was none other than Adam Rich, an adorable young star of ABC TV’s popular “Eight is Enough”

The first cologne introduced by Avon in 1980 was from Campaign 2 called ‘Lover Boy’.  This cologne was fashioned for the casual, fun-loving and mischievous men of any age.

"Isn’t every man really a LOVER BOY at heart? The fragrance as irresistible as he is."

‘Sportif’ was introduced in the Campaign 5 brochure for women of a daytime casual flair.  

"It’s the name of the game. Soft, but sure. Crisp and colorful. The signature scent for the woman on the move."

In the Campaign 13 brochure, Avon introduced the summertime scent for women called ‘Country Breeze’

"All the smiles of a summer’s day in one irrepressible scent."    

What was new with this introduction was that Avon also included powder, drawer lining and sachet in the line of products.

 And now we get to the good stuff - wild and foxy colognes for women

‘Wild Jasmine’ was introduced in the Campaign 17 1980 brochure and advertised as “a love story in a fragrance.” 

Sort of grabs you like an exotic romance paperback novel…………but, with class.  Doesn’t it?

Then, just as the nights start to cool down, Avon’s Campaign 22 brochure of 1980 brings us 

 ‘Foxfire’

"Fragrance that reveals itself as a soft subtle glow, incredibly intimate, totally irresistible; he’ll cherish every moment you wear it."

Yes!

Now, it’s the men’s turn to light up the fire.  In the Campaign 23 1980 brochure, Avon introduces a new fragrance for men called ‘Black Suede’

"He many never wear anything else again"

"A clean, lean scent with a sure sense of masculinity about it!"

And now for the first ever Avon cologne for Boys

'Rookie'

"Rookie's a hit with me"

From Avon’s Campaign 1980 25, Adam Rich, adorable young star of ABC TV’s popular “Eight is Enough”  Adam played Nicholas Bradford, the youngest son on the television series that ran for five seasons (1977-1981)

Visit CAROLINABLUELADY Vintage Collectibles on eCrater for other vintage Avon colognes and after shaves

Wild Jasmine is still available

1981 Coming Up!

 All pictures were taken by me of advertisements in my Avon brochures