I was just listing some vintage Avon jewelry in one of my online stores and had to pull my vintage 1985 and 1986 Avon brochures to check for accurate descriptions of the items. I have always been fascinated with the Avon company - the marketing is fabulous. The brochures usually came out every two or three weeks and there were always a few new items or specialty items that drew your attention whether it was jewelry, fragrances, gift items or seasonal decor items. Needless to say, I have had to go through the brochures many times in researching all of the Avon products that my mother had purchased.
I don't know how many fragrances Avon has come up with over the years. Since fragrances were the beginning of Avon back in 1886 (they were originally known as the California Perfume Company), I'm sure there are probably over 200 fragrances including discontinued or name changes.
My first Avon cologne that I purchased as an adult was Moonwind first introduced back in 1971. Not only did I love the fragrance but I also thought the packaging was really pretty - the dark blue containers with silver trimming. Avon always came up with a 'personality' slogan for their fragrances as part of their marketing.
Moonwind - evokes the mystery of night;
richly romantic; haunting; bewitching
Imari - a fragrance to fire the imagination
Timeless - enduringly beautiful fragrance for today and for all your tomorrows
Sweet Honesty - a young, light-hearted fragrance
Candid - sheer, light, long-lasting, understated being beautiful is being yourself
And, how could we ever forget the good-looking man,
Billy Dee Williams
Undeniable
the fragrance for women inspired by Billy Dee Williams
Some Avon vintage colognes available at:
Pictures are from my Avon brochures